Panther team members and affiliates may the following guidance to apply Panther Systems brand standards to develop communication and tools to our standard, using color, space, type and images. This excerpt of the style guide excludes elements and information reserved for Panther Systems personnel. See the complete style guide to additional information and direction.
Panther prefers to position the graphic logo with domain name in a top-right location, intentionally cropping the top of the big cat against the edge of the visible area as illustrated below. Occasionally, circumstances require top-left positioning due to design constraints. Centering the entire graphic logo with domain name is correct, when displays and outputs do not accommodate bleeding to the edges of layouts.
Panther never crops the wordmark with domain name.
Minimal edge clearance is one en-space — the width of the letter N in PANTHER.
Panther’s email signature communicates contact information effectively in a smartphone-friendly format.
Microsoft Outlook requires users to construct their own email signatures and edit links such as:
The color palette include five principle colors and two neutral gray colors. The table provides Pantone codes and hex color codes for each color at 100% saturation. Hex codes for 40%, 20% and 10% saturation designers and developers to apply a lighter shade of the color in graphs and tables, when full saturation is not practical or consistent with Panther design and branding standards without introducing excessive variation in the use of color.
| COLOR | PANTONE | 100% | 40% | 20% | 10% |
|---|---|---|---|---|---|
| Panther Gray | 433 | 353C42 | A0A6AB | CACDD1 | E1E3E5 |
| Panther Dark Gray* | 426 | 2A2C30 | N/A | N/A | N/A |
| Panther Blue | 2925 | 009CDE | 99D7F2 | CCEBF9 | E5FEFC |
| Panther Green | 7480 | 00BF6F | 99E5C6 | CCF2E3 | E5F8F1 |
| Panther Yellow | 1365 | FFB549 | FFE1B6 | FFF0DB | FFF7EC |
| Panther Red | 032 | EF3340 | F9ADB3 | FCD6D9 | FDEAEC |
| Panther Purple | 2665 | 7E57C5 | CCB9E8 | E5DBF3 | F1ECF8 |
| Neutral 1 | Cool Gray 10 | 63666A | C1C1C3 | E0E0E1 | EFEFF0 |
| Neutral 2 | Cool Gray 4 | BBBCBC | E4E4E4 | F2F2F2 | F8F8F8 |
Insert one space only after end punctuation such as periods.
EXCEPTION – product names such as the following examples:
Use sentence case in all heading, paragraphs and sentences, excluding proper nouns.
Provide a minimum of one en space margin between text and bounding boxes.
Apply only one style at a time to text such as light, regular, bold, italic to highlight text. Only use shades of the surrounding text color to accentuate text.
| FONT/TYPEFACE | USE |
|---|---|
| Calibri Light | Primary |
| Trebuchet MS | Secondary – when Calibri Light is not available |
| Lato | Marketing Communication |
